NIO(US:NIO) 雷峰网·2025-09-22 00:39Core Viewpoint - NIO is focusing on increasing production capacity and reducing prices for the ES8 model to achieve profitability in the fourth quarter of 2023, with significant market interest and pre-orders for the new ES8 model [12][43][44]. Group 1: NIO Day Highlights - NIO Day 2025 was themed "Grow with the Light," serving as a platform for communication among NIO owners and promoting local culture [1][3]. - The event featured the introduction of the ET9 Horizon Special Edition and the new ES8, showcasing significant design and technological advancements [4][11]. - The ET9 Horizon Special Edition is priced starting at 818,000 yuan, with a battery-as-a-service (BaaS) option starting at 710,000 yuan, and is set to begin deliveries at the end of September [9]. Group 2: New ES8 Details - The new ES8 is available in three configurations: six-seat luxury version, six-seat signature version, and seven-seat luxury version, with prices ranging from 406,800 yuan to 446,800 yuan, and BaaS options reducing prices to between 298,800 yuan and 338,800 yuan [12][43]. - The new ES8 features a larger body size, with dimensions of 5280mm x 2010mm x 1800mm and a wheelbase of 3130mm, enhancing interior space utilization [19][21]. - The vehicle includes advanced technology such as the SkyOS operating system, a comprehensive smart driving system, and a high-performance audio system [26][30][36]. Group 3: Market Performance and Financials - In Q2 2023, NIO delivered 72,056 vehicles, a 71.2% increase from Q1, with total revenue reaching 19.01 billion yuan, a 57.9% quarter-over-quarter increase [43][44]. - The company reported a net loss of 4.99 billion yuan in Q2, a 26% reduction from the previous quarter, indicating improving financial health [43][44]. - NIO aims for a long-term gross margin target of 20%, with specific targets of 25% for the NIO brand and 15% for the Ladao brand [44].