LI AUTO(US:LI) 理想TOP2·2025-09-22 12:09Core Viewpoint - The article emphasizes the importance of integrated design in both electronics and automotive industries, highlighting how companies like Apple and Li Auto leverage control over hardware, software, and algorithms to create superior products [1][6][7]. Design Philosophy - Excellent design meets user needs, while outstanding design exceeds them, as seen in the evolution of the Li Auto L series and MEGA models [1][7]. - The L series has been widely imitated, showcasing its innovative design that deviates from traditional automotive aesthetics [8][9]. Design Features - The MEGA and i6 models are inspired by marine animals, specifically whales and sharks, leading to reduced drag and improved energy efficiency, achieving a 20% reduction in energy consumption compared to traditional designs [9][10]. - The design of these vehicles results in lower noise levels (NVH), providing a quieter driving experience [9][10]. - The vehicles feature a clean side profile and spacious interiors, enhancing the overall premium feel and usability [10][11]. Performance and Handling - The i6 model boasts a low center of gravity, improving handling and safety, and is noted for passing the moose test at speeds over 120 km/h, a first for electric SUVs [11]. - The design allows for excellent visibility, contributing to safer driving conditions [11]. Inspirational Designs - The article references various well-designed products across different categories, such as Braun shavers and DJI products, to illustrate the importance of good design in enhancing user experience [12][13]. Future Outlook - The company aims to continue innovating in electric vehicle design, focusing on originality and functionality to meet modern consumer demands [7][14].