Shanxi Xinghuacun Fen Wine Factory (SH:600809) YOUNG财经 漾财经·2025-09-23 08:17Core Viewpoint - The article emphasizes the importance of high-quality raw materials, particularly sorghum, in the production of Fenjiu, highlighting the company's commitment to sourcing and managing its agricultural supply chain for superior product quality [5][10]. Group 1: Agricultural Base and Quality Control - Fenjiu has established its raw material base in Lishu County, Jilin Province, due to the region's fertile black soil and favorable climate conditions, which are ideal for sorghum cultivation [5][10]. - The company has developed a closed-loop management system that ensures quality control from planting to storage, including selecting suitable land, choosing high-quality seeds, and implementing scientific planting standards [7][8]. - Fenjiu's commitment to quality is further supported by a digital agricultural management system that collects meteorological and soil data to optimize cultivation practices [8]. Group 2: Long-term Commitment and Industry Impact - Since 2009, Fenjiu has integrated the construction of grain bases into its corporate strategy, resulting in a network of over 1.5 million acres across various provinces, reinforcing its quality assurance and supply chain integrity [10]. - The company’s efforts not only enhance product quality but also contribute to local agricultural economies, increasing farmers' incomes and earning recognition as a key player in agricultural industrialization [10]. - Fenjiu has been actively engaging consumers through initiatives like the "Walk into Fenjiu First Workshop" event, which has been held for five consecutive years, enhancing brand trust and consumer awareness of the quality behind its products [11].