SAIC MOTOR(SH:600104) 电动车公社·2025-09-23 16:53Core Viewpoint - The launch of the Shangjie H5 marks a significant milestone for Huawei and SAIC, positioning it as a competitive player in the mainstream automotive market with a starting price of 159,800 yuan, which is 10,000 yuan lower than the pre-sale price [2][5][41]. Group 1: Product Highlights - The Shangjie H5 has received over 100,000 orders within half a month of its pre-sale, indicating strong market demand [6][7]. - It offers a spacious interior with a cabin depth exceeding 1.9 meters, outperforming competitors like the Mercedes-Benz GLC and Audi Q5L in various comfort metrics [10][39]. - The vehicle features advanced safety and comfort technologies, including a robust chassis capable of withstanding significant impacts and a digital chassis with adaptive torque control [20][17]. - The Shangjie H5 is available in both range-extended and pure electric versions, with the range-extended model achieving a comprehensive range of 1,360 km and a fuel consumption of 4.44 L/100 km [23][25]. - It includes Huawei's ADS 4 driver assistance system as standard, featuring advanced functionalities such as "car-to-car" assistance and various safety measures [27][29][41]. Group 2: Strategic Partnership - The collaboration between Huawei and SAIC was initially unlikely due to SAIC's previous reluctance to rely on a single supplier for comprehensive solutions, as articulated by SAIC's chairman [42][43]. - The partnership was rekindled when SAIC's new leadership recognized the potential benefits of working with Huawei, especially after observing successful collaborations between Huawei and other automakers [49][51]. - Following initial rejections, persistent efforts from SAIC's team led to a breakthrough in discussions, culminating in the establishment of the Shangjie brand [56][58]. Group 3: Market Positioning and Future Outlook - The Shangjie H5 is positioned to disrupt the market by leveraging a mature supply chain and reducing procurement costs, which allows for competitive pricing despite high specifications [82][83]. - The launch is seen as a strategic move for both companies, with Huawei aiming to expand its market presence and SAIC seeking to reclaim its position as a leading automaker in China [84][85]. - The commitment to customer benefits, even at the cost of initial losses, reflects a strategy focused on long-term market penetration and profitability through scale [86].