YTCO(SH:600066) 创业家·2025-09-23 10:12Core Viewpoint - The article highlights the journey of Yutong Bus, emphasizing its strategic decisions and innovations that led to its dominance in the bus manufacturing industry and successful global expansion [5][7][27]. Group 1: Company Background and Growth - Yutong Bus originated from the Zhengzhou Bus Repair Factory established in 1963, which faced challenges in sales and had to diversify its production [12][13]. - The company capitalized on the urbanization trend in the 1990s, leading to the development of China's first sleeper bus, which significantly boosted its market position [13][14]. - In 1997, Yutong became the first publicly traded bus company in China, marking a significant milestone in its growth trajectory [14]. Group 2: Innovation and R&D - Yutong invests 4%-5% of its sales revenue annually in R&D, establishing itself as a leader in technology within the bus manufacturing sector [15][16]. - The company developed its first pure electric bus in 1999, showcasing its commitment to innovation long before government subsidies were available [16]. - Yutong's advanced coating technology significantly enhances vehicle durability, extending the corrosion resistance of its buses [17]. Group 3: Global Expansion Strategy - Since 2003, Yutong has focused on international markets, applying a tailored approach to each region, exemplified by its successful entry into the Cuban market [20][22]. - The company maintained its presence in Cuba during the 2008 financial crisis, providing $5 million in parts and allowing unlimited credit sales, which resulted in a market share exceeding 90% by 2016 [22][23]. - As of 2025, Yutong has exported over 110,000 buses to more than 130 countries, demonstrating its successful global outreach [23]. Group 4: Recent Challenges and Recovery - From 2017, Yutong faced a decline in sales due to competition from high-speed rail and private cars, leading to a five-year downturn [26]. - In 2019, the chairman returned to lead the company through strategic shifts towards new energy and smart connected buses, as well as expanding overseas markets [26][27]. - Yutong's revenue for 2024 is projected to reach 37.218 billion yuan, a 37.63% increase year-on-year, with a net profit of 4.116 billion yuan, reflecting a 126.53% growth [27].