SAIC MOTOR(SH:600104) 汽车商业评论·2025-09-23 17:37Core Viewpoint - The launch of the Shangjie H5 SUV by SAIC and Huawei represents a significant entry into the mainstream SUV market, combining advanced technology with competitive pricing, aiming to disrupt the current market dynamics [4][11][13]. Product Launch and Market Positioning - The Shangjie H5 was launched on September 23, 2025, amidst challenging weather conditions, yet it garnered significant attention with over 160,000 pre-orders since August 25, 2025, with more than 75% for the top Max version [6][16]. - Positioned as a B-class vehicle with C-class space, the Shangjie H5 claims superior interior space compared to competitors like the Mercedes-Benz GLC and Audi Q5L, despite being shorter in length and wheelbase [8][12]. Technical Specifications and Features - The Shangjie H5 boasts impressive specifications, including a cabin space of 1908mm, outperforming its competitors in comfort and quietness [8]. - It features advanced safety technologies, including all-around collision avoidance and unique rear cross-traffic braking, along with the latest Huawei intelligent driving technology [9][11]. Pricing and Variants - The starting price of the Shangjie H5 is set at 159,800 yuan, which is 10,000 yuan lower than the expected price, with six versions available ranging from 159,800 to 199,800 yuan [11]. - The vehicle offers both extended range and pure electric options, with the pure electric version achieving a maximum range of 655 km and a low energy consumption of 13.4 kWh per 100 km [11]. Competitive Landscape - Key competitors include the Leap C11, BYD Song PLUS DM-i, Tesla Model Y, and others, with the Shangjie H5 standing out in intelligent driving capabilities and overall value proposition [12]. - The market response indicates a strong potential for the Shangjie H5 to become a best-seller in its price segment, reflecting a shift towards more intelligent and technologically advanced vehicles [12][13]. Future Outlook - The Shangjie H5 is expected to pave the way for future models in the Shangjie brand, which will continue to target the 200,000 yuan market segment, with the initial model focusing on volume sales [13]. - The introduction of the Shangjie H5 signifies a strategic move by SAIC and Huawei to integrate advanced technology into affordable vehicles, potentially reshaping consumer expectations in the SUV market [13][14].