Amazon(US:AMZN) 美股研究社·2025-09-25 13:06Core Viewpoint - Amazon is currently the last among the "Magnificent Seven" to escape year-to-date declines, with its stock price remaining flat, trailing behind its peers and the S&P 500 index, and is undervalued by 17% compared to its estimated fair value of $266.56, making it a potential investment opportunity [2][4]. Market Performance - Amazon's stock price has been underperforming compared to other tech giants and the S&P 500 index, with a current price close to a critical support level at $212 [4][8]. - The stock's Relative Strength Index (RSI) is at 39, indicating it is nearing oversold territory, which may attract buyers [4]. Analyst Ratings and Expectations - Following an upgrade from Wells Fargo to "Overweight," market sentiment towards Amazon has improved, with expectations for accelerated growth in AWS revenue due to the Project Rainer data center [7]. - Analysts have raised their earnings expectations for Amazon approximately 51 times in the last three months, indicating a more optimistic outlook for the upcoming fourth-quarter earnings report [7]. Revenue and Growth Factors - Amazon's North American e-commerce sales reached $100.1 billion in Q2, a year-over-year increase of 11%, alleviating concerns over tariff impacts as market sentiment has shifted to a more favorable tone [7]. - The recent 25 basis point interest rate cut by the Federal Reserve is expected to create a more favorable environment for Amazon, particularly in logistics and consumer spending, coinciding with the holiday shopping season [8]. AWS Performance and Competition - AWS's growth rate of 18% lags behind competitors like Microsoft Azure and Google Cloud, which reported growth rates of 39% and 32%, respectively [10]. - Despite AWS's lower-than-expected operating profit of $10.2 billion, the market has largely absorbed this negative news, and AWS is expected to maintain its leading market share with a projected growth rate increase from 19% to 22% by 2026 [14]. Strategic Adjustments - Amazon's decision to close all Amazon Fresh stores in the UK reflects a strategic shift towards efficiency, with plans to convert some locations into Whole Foods stores [15]. - The company aims to double the number of Prime members in the UK with access to multiple online grocery options, capitalizing on a projected compound annual growth rate of 26.83% in the online grocery market from 2025 to 2025 [16]. Overall Market Outlook - Given the S&P 500's record highs, Amazon's stock is unlikely to remain flat or decline further by year-end, as signs of business recovery are becoming evident [18].