Apple(US:AAPL) Counterpoint Research·2025-09-26 01:02Core Insights - In Q2 2025, 5G smartphones in Vietnam achieved a significant milestone by surpassing 50% of the overall smartphone shipment volume, driven by collaborative efforts across the ecosystem to promote 5G adoption [4][5]. - Despite challenges in the market and macroeconomic uncertainties leading to a decline in overall smartphone shipments, the shipment volume of 5G smartphones in Vietnam still experienced a 13% year-on-year growth in Q2 2025, indicating strong consumer demand for 5G devices since the launch of 5G services [5][7]. - The average selling price (ASP) of 5G smartphones decreased by 12% year-on-year in Q2 2025, enhancing product affordability and accessibility for consumers [5]. Market Dynamics - Global OEMs played a dominant role in driving the growth of 5G smartphone shipments in Vietnam, with Apple and Samsung contributing a combined 73% of the 5G shipment volume in Q2 2025 [7][9]. - Apple emerged as the leading brand in Vietnam's 5G smartphone market, accounting for 40% of the total 5G smartphone shipments in Q2 2025, supported by discounts and promotions on both new and older iPhone models [9]. - Samsung ranked second, with 60% of its smartphone shipments in Vietnam being 5G models, and offered promotional incentives such as three months of free 5G data for users purchasing specific models [9][10]. Competitive Landscape - OPPO ranked third in 5G smartphone shipments, leveraging its Reno14 series, which supports 5G across its entire lineup [9]. - Chinese manufacturers like Xiaomi and vivo are actively expanding their 5G product lines, with Xiaomi launching the 5G-enabled Redmi Note 14 and vivo transitioning from 4G to 5G models [10]. - The introduction of more 5G models across various price segments is expected to further accelerate the adoption of 5G smartphones in Vietnam, with projections indicating that the share of 5G smartphones in overall shipments will exceed 50% by the end of 2025 [10].