LI AUTO(US:LI) 雷峰网·2025-09-26 11:44Core Viewpoint - Li Auto is launching the i6 model to regain market momentum after disappointing initial orders for the i8, aiming to replicate the success of the L6 model in the pure electric vehicle market [6][42]. Group 1: Product Launch and Market Strategy - The i6 was unveiled in a low-key event, similar to the successful launch of the L6, which sold 13,000 units in its first month and maintained over 20,000 monthly sales thereafter [2][3]. - The i6 is priced starting at 249,800 yuan, overlapping with the L6's pricing, indicating a strategic move to capture a similar market segment [5][6]. - The i6 is positioned as a pure electric 5-seat SUV, targeting younger consumers and emphasizing driving experience and intelligent features [7][12]. Group 2: Product Features and Innovations - The i6 features a robust design with a body rigidity of 52,014 Nm/degree, low center of gravity, and advanced suspension systems for enhanced driving comfort and performance [16][17]. - It offers a range of 720 km for the two-wheel drive version and 660 km for the four-wheel drive version, with a battery capacity of 87.3 kWh [7][23]. - The vehicle includes a comprehensive smart cockpit powered by the self-developed Mind GPT model, enabling seamless integration of daily tasks and enhanced user experience [27][30]. Group 3: Market Challenges and Competitive Landscape - In August, Li Auto's deliveries fell to 29,000 units, a nearly 41% decline year-on-year, marking the third consecutive month of sales decline [39]. - The company faces intensified competition in the market, with other manufacturers launching similar range-extended models, leading to a slowdown in overall growth for range-extended vehicles [39][42]. - The i6 is seen as a critical product for the company, with internal sources indicating that its success is vital for the company's future [43].