Coca-Cola(US:KO) 美股研究社·2025-09-27 09:11Core Viewpoint - The article emphasizes that the essence of value investing lies not in avoiding volatility but in developing a system to survive and profit from it, encapsulated in three key concepts: understanding the business, avoiding leverage, and distancing from the market [1][5]. Understanding the Business - True value investors recognize that daily stock price fluctuations are akin to waves, while the intrinsic value of a company is the foundation. For instance, Warren Buffett's investment in Coca-Cola during the 1987 market turmoil was based on the brand's strong consumer loyalty, which proved to be a solid investment over time [1][2]. - Quality companies can sustain themselves through continuous product innovation and stable profit growth, as evidenced by the S&P 500's annualized return of 10.26% since 1957, despite experiencing 12 bear markets [2][3]. Avoiding Leverage - Leverage can amplify both gains and losses, acting as a trigger for potential destruction during market volatility. The case of Bear Stearns, which collapsed due to excessive leverage during the 2008 financial crisis, illustrates the dangers of high leverage [2][3]. - The article highlights that without leverage, a 50% drop in stock price may only represent a paper loss, allowing time for recovery, whereas with leverage, the same drop could wipe out the principal entirely [3]. Distancing from the Market - Investors should maintain a healthy distance from market noise, focusing instead on analyzing quarterly reports and conducting on-site research. This approach allows them to avoid the pitfalls of overtrading, which can lead to significant losses [5]. - The article notes that investors who frequently trade, such as those with a monthly turnover rate exceeding 200%, tend to have lower median returns compared to those who trade less frequently [3][5].