BYD(SZ:002594) 车fans·2025-09-28 12:14Core Viewpoint - The article discusses the sales performance and customer demographics of the Tengshi Z9GT, highlighting its unique design and high configuration as key selling points, while also noting challenges in closing sales due to pricing and competition from established brands [2][8][11]. Sales Performance - The Z9GT has received positive reviews but has only seen moderate sales, primarily due to its high price point. The best-selling model is the 2024 1100 Four-Wheel Drive Max version, priced at ¥364,800, with popular colors being Starry Black and Moonlight Silver [2][15]. - Discounts have recently become available, with dealerships offering between ¥30,000 to ¥50,000 off depending on inventory [10]. Customer Demographics - The typical buyers of the Z9GT are described as unique individuals with distinct preferences, including a young female project manager from a state-owned construction company and a bank vice president [3][4][8]. - The article emphasizes that customers are often drawn to the car's aesthetics and high specifications, but face challenges in making a purchase decision due to brand loyalty to competitors like BMW [11][12]. Customer Experience - A specific case is highlighted where a customer expressed dissatisfaction due to delays in vehicle delivery, leading to potential cancellation of the order. The sales representative had to leverage internal connections to resolve the issue [4][6]. - The article notes that while customers may be interested in the Z9GT, converting that interest into a sale is difficult, as many prefer to compare it with established brands like the BMW 5 Series [11][12]. Purchase Options and Complaints - The article outlines the pricing structure, including a full payment option with additional costs for registration and insurance, and mentions available financing options [16][17]. - Common complaints from customers include high maintenance costs and limited rear space despite the car's length [18][24]. Additional Benefits - The article mentions that customers can benefit from a trade-in subsidy of ¥25,000 to ¥30,000, which can be combined with local subsidies. Additionally, there are special discounts for bulk purchases by corporate clients [23].