理想i6 上市一线销售48小时快报

Order Performance - The new store has secured 80 to 90 orders with a lock-in rate of 75 to 80% and a significant increase in foot traffic by 200% [1][4][7] - The launch exceeded expectations, particularly in first and second-tier cities, with a clear configuration leading to faster order placements [1][7] - Test drive vehicles were available two days prior to the launch, ensuring peak test drive participation over the weekend [1][7] Customer Profile - The primary customer demographic is males aged 22 to 35, making up 65% of the buyers [6][10] - There is a notable increase in female customers, attributed to the brand ambassador 易烊千玺, which has drawn significant attention from female users [10] - Compared to previous models, the order speed has noticeably increased, with existing car owners playing a key role in promoting the new model [10] Configuration Preferences - The preference for drive types is 70% for rear-wheel drive and 30% for all-wheel drive [9] - The most popular exterior color is Pearl White, while the main interior colors are White and Gray-Brown [9][11] - The optional features such as sound system upgrades and 21-inch wheels show a high overlap with repurchase rates [14] Competitive Comparison - Among ten customers, two are considering the Tesla Model Y and two are looking at the Xiaomi YU7 [13][15] - The age profile of Tesla customers is similar, while Xiaomi YU7 customers are primarily influenced by wait times and value for space and configuration [15] - Existing car owners have a short replacement cycle, primarily focusing on the L series, with some i8 users also considering full-featured options [15]