高端智能新能源车，又来了个狠角色

Core Viewpoint - The collaboration between GAC Group and Huawei aims to create a new high-end electric vehicle brand, "Qijing," which is positioned to enter the 300,000-level high-value market next year, emphasizing user experience and technological innovation [5][6][9]. Group 1: Partnership Development - GAC Group's Chairman, Feng Xingya, visited Huawei's founder, Ren Zhengfei, in June, leading to a strategic partnership that culminated in the launch of the Qijing brand three months later [4][10]. - The partnership is characterized as an "embedded" collaboration, focusing on integrating both companies' strengths to create a globally influential new automotive brand [12][16]. - The development timeline shows rapid progress, with key milestones achieved within months, indicating a strong commitment from both parties [10][12]. Group 2: Organizational Innovation - GAC initiated an Integrated Product Development (IPD) reform in January, which incorporates Huawei's methodologies to enhance product development and market responsiveness [15][17]. - The new organizational structure aims to break down barriers between departments, ensuring that user insights directly inform product development [15][16]. - This approach positions Qijing uniquely in the market, as it emphasizes a user-centric development process rather than a traditional supplier-client relationship [13][17]. Group 3: Competitive Advantages - Qijing is expected to leverage three core competitive advantages: precise user insight capabilities, advanced R&D technology systems, and comprehensive quality management throughout the product lifecycle [17][22]. - The brand targets young consumers with a focus on design, driving experience, and intelligent features, aligning with current market trends [17][31]. - GAC's extensive experience in vehicle manufacturing and technology, combined with Huawei's expertise in smart solutions, provides a robust foundation for Qijing's success [21][26]. Group 4: Market Readiness - The first Qijing vehicle is set to launch in mid-next year, following an 18-month development cycle that reflects the high priority both companies place on this project [19][20]. - GAC's advanced manufacturing capabilities, including a state-of-the-art factory and quality management systems, position Qijing to meet high consumer expectations in the premium market [22][23]. - The collaboration has already attracted significant interest from top dealers, indicating strong market anticipation for the Qijing brand [35].