LI AUTO(US:LI) 车fans·2025-09-30 00:30Core Insights - The article discusses the performance and market reception of the Li Auto i8, highlighting its sales figures and customer demographics [2][8]. Market Performance - The average daily customer traffic is around 16, with the i8 accounting for 2 out of every 10 customers, indicating a decrease in interest compared to the initial launch period when 4-5 out of 10 customers were specifically interested in the i8 [2]. - The i8 is priced at ¥339,800, with various optional features available for additional costs [5]. Customer Preferences - The most popular color for the i8 is white, making up 40% of sales, while the least popular is the Sky Blue color due to its niche appeal and higher wait time [3]. - The target customer base primarily consists of middle-class families and business owners, with a significant number of customers being repeat buyers of Li Auto vehicles [8][9]. Competitive Landscape - Customers often compare the i8 with competitors such as Tesla Model X, NIO ES8, and Lada L90, with price being a significant factor in their decision-making [11][12]. - The Lada L90 is particularly noted for its affordability, with a price of ¥279,800, making it a strong competitor [12]. Customer Feedback - Common complaints from customers include the absence of a front trunk, which many expect in a large electric vehicle, and some perceive the i8 as lacking in size and presence [17][18]. - The i8's electric technology and space utilization are key reasons customers choose it over competitors [15].