KUAISHOU(HK:01024) 雷峰网·2025-09-30 10:44Core Viewpoint - Kuaishou is enhancing its commercial ecosystem and organizational capabilities through a restructuring of its existing commercial system to better serve merchants and seize future growth opportunities [2][3]. Group 1: Organizational Changes - Kuaishou announced an upgrade to its commercial organization, restructuring its e-commerce, local services, and commercialization teams to improve clarity in business objectives, consistency in strategies, focused resource allocation, and agile collaboration [2]. - The local life division has been renamed to the life services division, integrating local life business with lead advertising operations [2][3]. - Liu Xiao has been appointed as the head of the life services division, reporting to senior vice president Wang Jianwei, indicating a focus on enhancing local business collaboration within Kuaishou's commercial ecosystem [3]. Group 2: Business Integration and Efficiency - The restructuring aims to merge the primary demands of merchant operations and marketing investments, providing a comprehensive, one-stop service through the life services division [3]. - The integration of e-commerce and internal advertising operations is expected to create a closed-loop capability of "traffic-transaction-advertising conversion-merchant service," improving traffic distribution efficiency and balancing user experience, merchant growth, and commercial monetization [3][4]. - The commercial division will support advertising capabilities while focusing on content consumption, comprehensive platforms, brand marketing, and Kuaishou Alliance, fostering a more agile collaborative model [4]. Group 3: Leadership Changes - The announcement included that Xiao Gu will no longer lead the local life division and will transition to a business consultant role, with appreciation expressed for his contributions [4]. - CEO Cheng Yixiao acknowledged Xiao Gu's significant role in building the e-commerce team and achieving notable growth in GMV and user scale since joining the company in 2019 [4].