年轻消费者，正在成为企业创新的深度参与者

Core Insights - The consumer market is undergoing a profound transformation led by the younger generations, particularly Generation Z (born 1995-2009) and Generation Alpha (born after 2010), which is influencing consumption patterns and demands across various industries and companies, driven in part by the wave of artificial intelligence technology [1][3] Group 1: Changing Consumer Trends - In 2022, consumer spending accounted for approximately 40% of China's GDP, indicating a gap compared to developed economies [1] - The government has prioritized boosting consumption and expanding domestic demand in its 2025 work report [1] - There is a strong consumption demand in lower-tier markets, which is also impacting consumption in first- and second-tier cities [3] Group 2: Consumer Behavior and Preferences - Consumers are becoming more discerning, focusing on essential goods while still willing to spend on emotional purchases such as trendy toys, movies, travel, and sports events [3] - The "trade-in" programs and other stimulating consumption strategies have contributed to a recovery in overall consumption, although there are signs of uneven development [3] Group 3: Role of Technology and Innovation - Companies like Haier are leveraging advanced technologies such as fluid mechanics and artificial intelligence to meet the evolving needs of young consumers, exemplified by the development of a washing machine designed for convenience [4][6] - The integration of artificial intelligence into product development and user experience is becoming increasingly important, with a focus on time-saving and labor-saving features [6] Group 4: Impact of Social Media and E-commerce - The shopping behavior of young consumers is significantly influenced by recommendation algorithms on social media and e-commerce platforms, altering the traditional consumer decision-making process [6] - The balance between traffic and quality, as well as price and value, is crucial for companies, with product and brand loyalty being key metrics for success [6][7] Group 5: Organizational Change and Innovation - Effective organizational change is essential for companies to adapt to the influence of artificial intelligence, with a suggested framework of 10% algorithms, 20% data and technology, and 70% focused on organizational and process changes [7]