Workflow
苹果暂停Vision Pro开发,全力转向AI智能眼镜,挑战Meta

Core Viewpoint - Apple has paused its Vision Pro headset revision plans to focus on developing smart glasses that can compete with Meta's offerings, indicating a strategic shift in its product development priorities [1][6]. Group 1: Product Development Strategy - Apple was originally preparing a lighter and cheaper version of the Vision Pro, codenamed N100, expected to launch in 2027, but has redirected resources to accelerate smart glasses development [1][2]. - The company is currently developing at least two types of smart glasses: the first, codenamed N50, will pair with the iPhone and lacks a screen, with a public reveal anticipated as early as next year [1][2]. - The second smart glasses will feature a screen and are expected to challenge Meta's recently launched Ray-Ban Display, with an accelerated development timeline [2]. Group 2: Competitive Landscape - Despite the shift in focus, Apple remains behind Meta in the smart glasses market, as Meta launched its first smart glasses, Ray-Ban Stories, in 2021 and has since released upgraded versions that have gained popularity [3]. - Meta has enhanced its non-screen glasses with improved camera performance and battery life, establishing a foothold in the device market [3]. Group 3: Technological Challenges - Apple's smart glasses will heavily rely on voice interaction and artificial intelligence, areas where the company has historically lagged, with delays in the Apple Intelligence platform and Siri upgrades [3][4]. - The company is working on a revamped version of Siri, expected to launch by March next year, which will support various new devices, including smart glasses [4]. Group 4: Vision Pro Performance - The decision to pivot towards smart glasses is partly due to the underwhelming performance of the Vision Pro, which has been criticized for being too heavy and expensive at $3,499, limiting its mainstream market appeal [6][10]. - Apple had initially planned to follow up the Vision Pro with a simplified version but has since shelved that plan in favor of developing a new, lighter design [6][11]. Group 5: Future Prospects - Apple has not completely abandoned the Vision Pro project, as it plans minor updates, including a chip upgrade, with a potential release by the end of this year [9]. - The company has invested billions and a decade of development into the original Vision Pro, indicating a long-term commitment to the mixed reality space [11].