观察| 百万粉丝一夜归零，Sora杀死了短视频

Core Viewpoint - The emergence of OpenAI's Sora2 is set to revolutionize the short video industry by drastically lowering the barriers to video creation, shifting the focus from traditional content creation to AI-generated content, which could lead to a significant industry reshuffle [2][6][23]. Group 1: Impact of Sora2 on Video Creation - Sora2 reduces the cost of video production to nearly zero, allowing ordinary users to create high-quality videos without the need for extensive resources or skills [6][10]. - The introduction of features like Cameo enables users to generate personalized content effortlessly, undermining the traditional UGC and PGC classifications [4][5]. - The platform's ability to generate customized videos based on user prompts could lead to a decline in viewership for existing content creators, as AI-generated content becomes more appealing [9][10]. Group 2: Changes in User Behavior - Sora2 is likely to alter user viewing habits, as it can produce content that is more tailored and engaging than traditional short videos, which are often limited in duration and creativity [9][10]. - Users may prefer Sora2-generated content due to its ability to maintain viewer interest for longer periods, contrasting with the typical short video format [10][11]. Group 3: Economic Implications for Platforms - The advertising revenue model for platforms like Douyin (TikTok) may be threatened, as Sora2 can create compelling content in various imaginative settings, diminishing the value of traditional advertising placements [11][12]. - The potential launch of OpenAI's Sora App, which will feature entirely AI-generated content, poses a direct challenge to existing platforms, potentially leading to a loss of user engagement and advertising revenue [13][15]. Group 4: Industry Response and Adaptation - Short video platforms must pivot from being mere content platforms to AI creative tool providers, integrating AI capabilities to enhance user experience and monetization strategies [24][25]. - Platforms should leverage their community engagement to create a marketplace for creative assets, allowing users to monetize their AI-generated content [27][28]. - Collaboration with AI innovators like OpenAI is essential for platforms to remain competitive, rather than attempting to develop their own AI solutions [30][32].