库克被曝让贤：接棒乔布斯任苹果 CEO 已 14 年

Core Viewpoint - Apple is reportedly planning its largest leadership change in over a decade, with Tim Cook potentially stepping down as CEO and being succeeded by John Ternus, the current Senior Vice President of Hardware Engineering [1][5][7]. Group 1: Leadership Transition - Tim Cook may transition to the role of Chairman, following a path similar to that of Jeff Bezos and Bill Gates [4]. - The leadership shake-up includes significant figures such as John Giannandrea, who has faced setbacks due to the failure of the Siri project, and Johny Srouji, who is evaluating his future at Apple [5][6]. - John Ternus, aged 50, is positioned as a strong candidate for the CEO role, having been involved in key product developments and strategic decisions [7][25]. Group 2: Tim Cook's Tenure - Tim Cook took over as CEO in 2011, inheriting a company with a strong product lineup, including the iPhone and iPad, which saw sales growth of approximately 200% from 2011 to 2016 [12][13]. - Under Cook's leadership, Apple became the first company to reach a market capitalization of $3 trillion in January 2022 [17]. - Cook shifted focus towards higher-margin services, launching products like Apple Music, Apple TV+, and iCloud, which helped build a robust ecosystem [15][18]. Group 3: Challenges and Criticism - As Apple enters the AI era, Cook's conservative approach has drawn criticism, with many arguing that the company has missed opportunities in the rapidly evolving AI landscape [18][20]. - There is a growing belief that Apple needs a CEO who is more technically savvy and product-oriented to navigate the challenges ahead [21][22]. Group 4: John Ternus's Profile - John Ternus has been instrumental in the development of Apple's core hardware products, including the iPhone, iPad, and Mac, and has a strong engineering background [27][29]. - Ternus is known for his collaborative approach, effectively bridging hardware and software teams, and has been recognized for his leadership qualities [36][37]. - His recent public appearances and interviews have showcased his strategic vision and capability, positioning him as a potential successor to Cook [30][34].