Zhongtai Securities(SH:600918) 中泰证券资管·2025-10-10 07:02Core Viewpoint - The article highlights the launch of new rewards and products in the "Happy Shell" program for the fourth quarter, emphasizing health and wellness items to enhance user experience and engagement [4]. Group 1: New Product Offerings - The "Happy Shell" program introduces various health-related products, including a sleep blanket shaped like an egg, which serves dual purposes as a blanket and a pillow [5][7]. - A new Xiaomi body fat scale S400 is featured, providing multiple health metrics such as weight, body fat, and muscle mass, promoting regular health monitoring [8][10]. - An electric coffee cup is introduced, designed for grinding and brewing coffee on-the-go, aiming to enhance user convenience and enjoyment [12]. Group 2: Membership and Engagement - Weekly membership cards for popular streaming services like Tencent and Mango are now available, allowing users to enjoy content with minimal cost [13][15]. - Custom playing cards featuring fund knowledge points are launched, aimed at educating users while providing a fun engagement tool [16][17]. - The program's mini-app has been upgraded for easier access to rewards, asset checking, and gift exchanges, enhancing user interaction [21].