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五粮液亮相2025年《财富》可持续发展峰会 以“和美”力量推动白酒产业可持续消费
WLYWLY(SZ:000858) 财富FORTUNE·2025-10-11 13:21

Core Viewpoint - The article emphasizes the commitment of Wuliangye to sustainable development, showcasing its innovative practices in the context of the 2025 Fortune Sustainable Development Summit, where it served as the chief strategic partner and designated beverage [1][16]. Group 1: Sustainable Practices - Wuliangye integrates ecological values into its production process, viewing green development as essential for the long-term sustainability of the liquor industry [3]. - The company has established a comprehensive quality management system that spans the entire production cycle, ensuring high-quality products while promoting sustainable consumption [5]. - Wuliangye has created a transparent quality traceability system using blockchain technology, enhancing consumer trust in sustainable consumption [7]. Group 2: Environmental Initiatives - The company is committed to ecological production, having established over 1.5 million acres of high-standard grain bases and promoting green planting practices among suppliers [9]. - Wuliangye has achieved significant milestones in sustainable packaging and logistics, including the development of fully biodegradable packaging materials and the use of advanced logistics systems to reduce carbon footprints [9]. Group 3: Cultural Integration - Wuliangye incorporates traditional Chinese values into modern consumption experiences through various marketing activities, promoting a harmonious lifestyle that aligns with sustainable consumption [10]. - The company actively engages in promoting rational drinking and healthy consumption habits, contributing to a broader cultural shift towards sustainability [10][12]. Group 4: Future Outlook - Wuliangye aims to continue its role as a leader in sustainable practices within the liquor industry, fostering global dialogue on sustainability and contributing to the ecological and cultural dimensions of consumption [16].