库克被爆让贤：苹果需要第二个乔布斯

Core Insights - Tim Cook has led Apple for 14 years, significantly enhancing its commercialization and performance, but is now rumored to step down as CEO, with John Ternus, the current Senior Vice President of Hardware Engineering, as a potential successor [2][5][9] Group 1: Leadership Transition - Cook may transition to the role of Chairman, following a path similar to Jeff Bezos and Bill Gates [4] - The company is experiencing significant personnel changes, with key figures like John Giannandrea and Johny Srouji facing career uncertainties, and COO Jeff Williams set to leave by the end of the year [6][8] Group 2: Tim Cook's Tenure - Under Cook's leadership from 2011 to 2016, Apple saw a 200% increase in iPhone sales, with revenue and net profit nearly doubling, establishing Apple as the most cash-rich tech company globally [8] - Cook shifted focus to higher-margin services, launching Apple Music, Apple TV+, iCloud, and the App Store, while also integrating self-developed M-series chips, enhancing Apple's hardware-software ecosystem [8] - In January 2022, Apple became the first company to surpass a market value of $3 trillion [8] Group 3: Challenges Ahead - As Apple enters the AI era, Cook's conservative approach has drawn criticism, with the company lagging in AI advancements and missing key opportunities [8][18] - There is a growing belief that Apple needs a CEO who is more technically savvy and product-oriented to navigate the current landscape [8] Group 4: John Ternus's Profile - John Ternus, aged 50, has been highlighted as a potential successor, having a significant influence within Apple beyond traditional hardware engineering roles [9][12] - Ternus has been instrumental in the development of key products like the iPad and iPhone, and has a strong educational background in mechanical engineering [12] - His leadership style is characterized by collaboration and a deep understanding of engineering details, earning him respect from both management and peers [14]