CHINA PET FOODS(SZ:002891) 光大证券研究·2025-10-15 00:41Core Viewpoint - The company has shown strong revenue growth in the first three quarters of 2025, with a focus on brand transformation and product line expansion to enhance market share in the pet food industry [4][6]. Financial Performance - In the first three quarters of 2025, the company achieved revenue of 3.86 billion, a year-on-year increase of 21.1%, and a net profit attributable to shareholders of 330 million, up 18.2% year-on-year [4]. - For Q3 2025, the company reported revenue of 1.43 billion, a year-on-year increase of 15.9%, but a net profit of 130 million, down 6.6% year-on-year [4]. - The company's gross margin for the first three quarters was 30.54%, and for Q3 it was 29.11%, reflecting improvements in business and product structure [5]. Cost Structure - The sales expense ratio for the first three quarters was 11.97%, with an increase of 1.52 percentage points year-on-year, primarily due to increased marketing expenses for domestic and international brands [5]. - Management expense ratio increased to 5.49% in the first three quarters, attributed to employee stock plan costs and rising employee compensation [5]. Strategic Initiatives - The company is transitioning from an OEM leader to a brand-focused enterprise, emphasizing its own brands and core products [6]. - The core brand "Wanpi" is shifting from a multi-SKU model to a big product strategy, with a focus on the "Little Golden Shield" series to drive domestic business growth [6]. - The company plans to expand its product line around the "Little Golden Shield" series and introduce higher-end baked goods in 2025 [6]. Market Positioning - The company is well-positioned to increase market share in the pet food sector due to its strong manufacturing base and clear brand strategy, especially as the domestic market becomes more concentrated [6]. - The "Leading" brand is maintaining rapid growth by focusing on the baked goods segment and innovative marketing strategies [6]. International Expansion - The company has completed the construction of its factories in Mexico and the second phase in Canada, marking the initial completion of its capacity layout in the US-Mexico-Canada Free Trade Area [8]. - This international expansion helps mitigate tariff risks and ensures stable supply to the North American market, with further capacity expected to enhance profitability [8].