BIDU(US:BIDU) 雷峰网·2025-10-15 10:26Core Viewpoint - The article emphasizes that in the AI era, the essence of "search" has evolved from mere information retrieval to the delivery of actionable insights and solutions, marking a significant shift in user expectations and technology capabilities [3][8][26]. Group 1: Evolution of Search - The concept of "search" has transformed significantly, with AI enabling more efficient and precise information delivery, moving from traditional keyword searches to interactive and generative responses [3][4][10]. - Major players like Google and Baidu are competing fiercely in the AI search space, with Baidu leading in terms of advancements and user engagement [6][21]. - The core of AI search lies in its ability to understand and fulfill user needs, which is becoming the key differentiator among various search tools [12][20]. Group 2: AIGC and Content Creation - AIGC (AI-Generated Content) is identified as a critical factor in the evolution of search, with Baidu's "Wenxin Assistant" showcasing significant advancements in both information retrieval and content delivery [13][14]. - Baidu's new features allow for the generation of personalized, multimedia content, enhancing user experience and engagement [18][19]. - The ability to create rich media outputs, such as videos and music, represents a paradigm shift in how users interact with search engines, moving beyond simple text-based results [19][20]. Group 3: User Engagement and Market Position - Baidu has achieved a remarkable milestone with 365 million monthly active users in AI search, positioning itself as a leader in the domestic market [21]. - The competition is not just about AI capabilities but also about understanding and addressing diverse user needs effectively [12][22]. - The article suggests that Baidu's proactive approach in redefining search through AI innovations sets a benchmark for other players in the industry [22][27].