Group 1 - The global smartphone shipments increased by 3% year-on-year in Q2 2025, marking the second consecutive quarter of growth, driven by emerging markets like India, Latin America, and the Middle East and Africa, as well as stable high-end demand in mature markets such as Japan, Europe, and North America [7] - Global smartphone revenue reached $103.04 billion in Q2 2025, showing a strong year-on-year growth of 10% [7] - Samsung maintained its position as the global leader in smartphone shipments, with a 7% year-on-year increase, supported by the Galaxy S25 series and an upgraded Galaxy A series [7] Group 2 - Xiaomi ranked third in global shipments, with performance remaining flat year-on-year in Q2 2025, benefiting from stable demand in China and competitive pricing in Central Europe and Latin America [7] - Vivo and OPPO ranked fourth and fifth in global shipments, respectively, facing a slowdown in their core Chinese market but experiencing stable demand in Southeast Asia and parts of the Middle East [7] - The Asia-Pacific region continued to lead in shipments, accounting for over half of global shipments with a 2% year-on-year growth, while China's growth rate declined by 2% due to slowing demand, and India saw a strong rebound with a 9% year-on-year increase driven by rapid 5G adoption and active channel promotion [7]
信息图:2025年Q2 | 智能手机 | 移动市场监测