TENCENT(HK:00700) 腾讯研究院·2025-10-16 08:43Core Insights - The article emphasizes the evolution of artificial intelligence from a supportive tool to a new infrastructure driving industry growth, particularly in digital advertising, marking a transition from "computational advertising" to "intelligent advertising" [2] Event Overview - The 34th Asian Advertising Congress and the 32nd China International Advertising Festival will take place in Beijing, with Tencent participating to explore strategic foresight and practical decoding for the advertising industry [2] - Tencent's Vice President, Luan Na, will deliver a keynote speech on October 24, discussing Tencent's latest practices and strategic thoughts on AI-enabled brand management [4] - An AI Advertising Development Forum will be held on October 25, featuring discussions among academic experts, advertising platforms, agencies, and advertisers on industry opportunities and governance in the AI era [4] Report Release - A significant report titled "From 'One Size Fits All' to 'One Person, Many Faces': AI Leading the Intelligent Transformation of the Advertising Industry" will be exclusively released at the forum, outlining the landscape of AI-driven advertising innovation and predicting a collaborative era between humans and machines [4] Event Schedule - The event will include various sessions such as keynote speeches, AI advertising sharing, legal practices, and a roundtable discussion involving experts from different fields [5] Registration Information - The event is scheduled for October 24-25 at the Zhongguancun International Innovation Center in Haidian District, Beijing, with registration available through the official websites [7][8]