雷军，这次不对劲

Core Viewpoint - The article discusses a tragic incident involving a Xiaomi SU7 Ultra vehicle that caught fire after a collision, raising serious concerns about the safety and quality of Xiaomi's automotive products, particularly regarding the vehicle's door locking mechanism and emergency escape features [10][11][12]. Group 1: Incident Overview - On October 13, a Xiaomi SU7 Ultra was involved in a fatal accident in Chengdu, where the driver was trapped and subsequently died due to the vehicle catching fire [6][9]. - The driver was found to be under the influence of alcohol, which contributed to the accident, but the vehicle's inability to allow for a quick escape has sparked public outrage [10][11]. Group 2: Public Reaction and Brand Impact - Following the incident, Xiaomi's stock price dropped nearly 7%, indicating a significant loss of consumer trust in the brand [11]. - The public is questioning Xiaomi's technical capabilities in the automotive sector, particularly regarding the safety features of the SU7 Ultra [13][10]. Group 3: Safety Concerns - The article highlights the recurring issue of the vehicle's aluminum alloy doors being unable to open after a collision, which poses a serious risk to passenger safety [14][15]. - Experts emphasize that manufacturers have a responsibility to design vehicles that can withstand extreme scenarios and ensure passenger safety during emergencies [15][16]. Group 4: Marketing and Brand Image - Xiaomi's marketing strategies, once effective, are now being criticized for being misleading, particularly in light of the recent safety concerns [20][26]. - The article notes a decline in the popularity of Xiaomi's founder, Lei Jun, on social media, reflecting a shift in consumer sentiment towards the brand [20][24].