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亮相巴黎Cosmetic360,珀莱雅按下创新加速键

Core Viewpoint - The article emphasizes that Proya is advancing its globalization strategy and gaining recognition in the international beauty market through a focus on technological innovation and long-term commitment [3][4]. Group 1: Globalization Strategy - Proya is positioned as China's first 10 billion beauty company, steadily progressing in its globalization strategy and establishing a presence in the global beauty technology forefront [4]. - The company showcased its global innovation strategy and latest research achievements at the Cosmetic 360 exhibition, signaling its commitment to international expansion [4][5]. Group 2: Technological Innovation - Proya has developed an AI-driven SaaS platform that provides comprehensive solutions for the cosmetics industry, significantly shortening R&D cycles and reducing trial-and-error costs [6]. - The company has integrated AI technology to enhance efficiency in product development, achieving a 50% increase in overall efficiency through the analysis of vast amounts of research literature [8]. Group 3: Research and Development - Proya has established a global R&D framework, including centers in Hangzhou, Shanghai, and Europe, focusing on basic research, application research, and clinical studies [20][21]. - The company has a dedicated team of 389 R&D personnel and has obtained 240 authorized patents, reinforcing its technological capabilities in key areas such as skin anti-aging and green materials [23]. Group 4: Product Innovation - Proya's Ruby Series 3.0, featuring the patented peptide ingredient "Peptide-161," represents a significant breakthrough in anti-aging ingredients, having been approved by the National Medical Products Administration [13][14]. - The Off&Relax series introduces advanced technologies for scalp care, including high molecular magnetic technology to effectively combat harmful bacteria [13]. Group 5: Future Outlook - Proya aims to rank among the top ten global cosmetics companies within the next decade, driven by its dual focus on consumer insights and global technological collaboration [23]. - The company's participation in major international events reflects its strategic positioning and commitment to innovation in the global beauty industry [19].