Apple(US:AAPL) TrendForce集邦·2025-10-20 09:03Core Insights - Apple is re-entering the market with an upgraded Vision Pro, focusing on enhancing computational performance and improving weight distribution in VR/MR headsets [2] - The OLEDoS display technology is expected to see a significant increase in penetration, projected to reach 58% in VR/MR applications by 2030 [2] Market Performance - Global VR/MR product shipments are estimated to decline to 5.6 million units in 2025 due to underperformance from major brands like Meta, Apple, and Sony [4] - Long-term projections indicate that global shipments could reach 14.4 million units by 2030, driven by software and hardware upgrades from key brands [4] Technology and Supply Chain - Display technology is crucial for pricing VR/MR products, with high-cost performance LCDs remaining mainstream; however, OLEDoS is expected to gain traction as Chinese suppliers expand production [5] - Companies like Seeya, BOE, and Sidtek are establishing 12-inch production lines, which will help reduce OLEDoS production costs through improved yield rates [5] Application Development - Apple and Samsung are enhancing user experience through application platforms and generative AI, with Apple's Vision Pro utilizing the new M5 chip for better performance and battery life [5] - Samsung is collaborating with Google and Qualcomm to launch the Galaxy XR, featuring a 4K OLEDoS display, integrating applications across mobile and tablet devices [5] Industry Trends - Meta is focusing on its ecosystem while planning to use 0.9-inch OLEDoS with Pancake optical architecture to meet the demand for thinner VR/MR products [6] - OLEDoS is anticipated to penetrate from mid-to-high-end markets into mainstream markets, becoming a key driver for the transformation of the VR/MR industry [6]