外媒怒批苹果M5：升级太小

Core Insights - Apple's latest product updates, including the M5 chip, show minimal enhancements for consumers, primarily focusing on chip upgrades rather than significant new features [1][4][6] - The company is experiencing talent loss in its AI department, which could pose future challenges as AI becomes a critical factor in consumer purchasing decisions [10][11][12] - Apple is reportedly developing a touch-screen MacBook Pro, indicating a shift in strategy to align with market trends despite previous denials [14][15] Product Updates - The new 14-inch MacBook Pro features the M5 chip, with performance improvements of approximately 15%-20% over the M4, but daily usage differences are negligible [1][4] - The MacBook Pro's updates include slight enhancements in memory bandwidth and SSD speed, with a new 4TB storage option available [4] - The M5 iPad Pro's improvements are limited to the new chip and some internal components, with no significant user experience changes for those already using the M4 version [6] Vision Pro Insights - The Vision Pro headset has seen minimal updates, primarily the M5 chip and a new strap, but remains a niche product with limited appeal [8][9] - The price point of the Vision Pro, starting at $3,499, continues to be a barrier for many consumers, and the lack of substantial improvements may deter existing users from upgrading [8] AI Department Challenges - Apple's AI division is facing significant talent attrition, with key personnel leaving, which could impact the development of AI features like Siri [10][11] - The company is reportedly considering third-party models to address issues within its AI framework, indicating potential instability in its AI strategy [11][12] Touch-Screen MacBook Development - Apple is moving forward with the development of a touch-screen MacBook Pro, a shift from its previous stance against such features [14][15] - The convergence of macOS and iPadOS interfaces suggests that the differences between Mac and iPad may soon be minimal, prompting the need for touch functionality [15]