L'Oreal(US:LRLCY) FBeauty未来迹·2025-10-20 15:11Core Insights - Kering Group and L'Oréal Group announced a long-term strategic partnership in the luxury beauty and health sector, involving a total transaction value of €4 billion (approximately ¥33.25 billion) for the sale of the Creed brand and licensing of iconic brands, expected to be completed in the first half of 2026 [1][5][6] - This collaboration reflects a significant transformation in the beauty industry, where leading groups are restructuring the competitive landscape through "selling non-core assets" and "targeted acquisitions" [1][5] Partnership Details - The agreement includes three main components: L'Oréal's acquisition of the Creed brand, obtaining beauty and fragrance licenses for several Kering brands, and the establishment of a joint venture to explore business opportunities in health and longevity [5][6] - L'Oréal will receive exclusive licenses for Gucci, Bottega Veneta, and Balenciaga's beauty and fragrance lines, with immediate effect for Bottega Veneta and Balenciaga after the transaction, while Gucci's license will commence after the expiration of the current agreement with Coty [5][6] Strategic Focus - Kering's CEO Luca de Meo emphasized the aim to focus on core strengths in brand creativity and appeal, while allowing a professional partner to manage the beauty business and explore new health avenues [7][10] - For L'Oréal, this partnership not only solidifies its leading position in luxury beauty but also opens growth opportunities in niche fragrances and health sectors [7][10] Industry Trends - The beauty sector is witnessing a trend of major companies divesting and restructuring to focus on core businesses and enhance profitability, as seen with Unilever and Coty [12][14][19] - The global beauty market's top rankings are shifting, with L'Oréal maintaining its lead, while Coty has dropped in rankings due to strategic evaluations and divestitures [20][21][22] Market Dynamics - The competitive landscape is intensifying, with top companies like L'Oréal recognized for their luxury beauty operational capabilities, while smaller brands face increasing pressure [22][23] - Emerging local brands, such as Proya, are also making strides in the global market, indicating a potential shift in market dynamics as larger companies focus on high-margin and differentiated products [23]