AI生成视频已成“流量王牌”，Meta AI下载量也出现暴涨

Core Insights - Meta has experienced explosive user growth following the launch of its short video feature "Vibes," with daily active users increasing from 775,000 to 2.7 million in just four weeks, and daily downloads reaching 300,000 [1][2][5] User Growth and Market Impact - The launch of "Vibes" on September 25 is closely correlated with the surge in Meta AI's user numbers, providing strong data support for the argument that AI video drives traffic [2][5] - On October 17, Meta AI's daily active users grew by 15.58%, while competitors ChatGPT, Grok, and Perplexity saw declines of 3.51%, 7.35%, and 2.29% respectively [4] Features of Vibes - "Vibes" allows users to create, discover, and share AI-generated short video content, with personalized recommendations improving over time as users engage more [7] - Users can easily repurpose content and share it across platforms like Instagram and Facebook, enhancing the potential for viral spread [7] Competitive Landscape - Meta AI's growth may also be indirectly supported by competitor Sora's recent strategies, which have drawn attention to AI video generation technology [8][9] - Sora's "invite-only" strategy may have inadvertently created opportunities for Meta AI, as users unable to access Sora may seek alternatives like Meta AI [9]