日产中国，四十不惑

Core Viewpoint - Nissan is celebrating its 40th anniversary in China with a commitment to innovation and transformation, introducing new products and a refreshed brand strategy to meet the evolving demands of the market [2][5][32]. Group 1: Brand Evolution and Market Position - Nissan has established a significant presence in China since 1985, marking its journey from localization to a global strategy [8][9]. - The company emphasizes its commitment to technology and innovation, maintaining its core values while adapting to market changes [11][12]. - The new brand proposition "Enjoyment by NI" reflects Nissan's focus on consumer-centric experiences and innovation [12][30]. Group 2: Product Innovation and Strategy - Nissan unveiled two key models: the N6, its first global plug-in hybrid sedan, and the Tianlai with Huawei's HarmonyOS, showcasing its commitment to advanced technology [25][27]. - The company is also preparing to introduce the Z NISMO, a performance-oriented vehicle, to the Chinese market, highlighting its dual strategy of electric and performance vehicles [29][30]. - This "two-pronged" product strategy demonstrates Nissan's understanding of diverse market needs and its ability to provide varied power solutions [30]. Group 3: Embracing Change and Future Outlook - Nissan is positioning itself as a proactive player in the rapidly changing automotive landscape, particularly in the electric and intelligent vehicle sectors [16][17]. - The company has empowered its local team in China with greater autonomy to respond swiftly to market demands, resulting in successful product launches [18][19]. - Nissan's strategy of "In China, For China, and Towards Global" underscores its commitment to leveraging the Chinese market as a key pillar of its global strategy [20][21].