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【燕京啤酒(000729.SZ)】Q3量价增速有所放缓,利润率持续改善——2025年三季报点评(陈彦彤/汪航宇/聂博雅)

Core Viewpoint - The company has shown stable growth in revenue and profit in the first three quarters of 2025, driven by product structure optimization and cost management efforts [4][5][6]. Financial Performance - In the first three quarters of 2025, the company achieved operating revenue of 13.43 billion, a year-on-year increase of 4.6%; net profit attributable to shareholders was 1.77 billion, up 37.4%; and net profit excluding non-recurring items was 1.69 billion, an increase of 33.6% [4]. - In Q3 2025, the company reported operating revenue of 4.87 billion, a year-on-year increase of 1.5%; net profit attributable to shareholders was 670 million, up 26%; and net profit excluding non-recurring items was 650 million, an increase of 24.6% [4]. Profitability Improvement - The gross profit margins for the first three quarters of 2025 and Q3 2025 were 47.19% and 50.15%, respectively, reflecting a year-on-year increase of 2.1 and 2.16 percentage points, mainly due to the increased sales proportion of mid-to-high-end products like U8 and the release of raw material cost benefits [5]. - The sales expense ratio for the first three quarters of 2025 and Q3 2025 was 11.59% and 13.8%, respectively, showing a decrease of 0.4 and 0.06 percentage points, attributed to the release of scale effects [5]. - The management expense ratio for the first three quarters of 2025 and Q3 2025 was 10.24% and 10.06%, respectively, down by 0.98 and 0.85 percentage points, as the company continues to enhance its management system and achieve cost reduction and efficiency improvement [5]. - Overall, the net profit margin for the first three quarters of 2025 and Q3 2025 reached 15.32% and 16.17%, respectively, with increases of 3.53 and 2.79 percentage points year-on-year [5]. Sales and Market Strategy - In the first three quarters of 2025, the company achieved beer sales of 3.4952 million kiloliters, a year-on-year increase of 1.4%; the price per ton of beer was 3,843 per kiloliter, up 3.1%, indicating stable operational performance [6]. - The core product U8 continues to show strong growth, contributing to product structure upgrades and improved profitability [6]. - The company is expanding its market presence through initiatives like the "Hundred Counties Project" and the upcoming "Hundred Cities Project," focusing on 16 high-tier cities to enhance product visibility in premium markets [6]. - The company is also embracing new retail channels, collaborating with platforms like Yima and JD Wine World to penetrate non-base markets and enhance competitive strength [6]. Future Outlook - For Q4 2025, the company plans to continue nurturing its core product U8 and develop a more comprehensive product matrix to drive sales growth [7]. - On the cost side, the company expects to maintain low procurement costs in 2025 and will continue to strengthen its management system, optimize personnel, and improve production efficiency to further release cost and expense benefits, indicating a positive outlook for future profit elasticity [7].