Action Education(SH:605098) 光大证券研究·2025-10-23 09:46Core Viewpoint - The company reported significant growth in Q3 2025, driven by improved enrollment rates and a strong order backlog, indicating a positive outlook for future performance [4][5]. Financial Performance - For the first three quarters of 2025, the company achieved revenue of 570 million, a year-on-year increase of 0.5%, and a net profit attributable to shareholders of 210 million, up 10.4% year-on-year [4]. - In Q3 2025, revenue reached 220 million, reflecting a year-on-year growth of 27.9%, while net profit attributable to shareholders was 80 million, marking a 42.8% increase year-on-year [4]. Enrollment and Order Backlog - The significant improvement in Q3 performance was attributed to a recovery in enrollment rates, particularly in major cities like Chengdu, Shanghai, and Shenzhen, as business confidence rebounded [5]. - As of the end of September 2025, the company's contract liabilities stood at 1.048 billion, ensuring a solid foundation for future revenue recognition [5]. Profitability and Cost Management - The gross profit margins for the first three quarters and Q3 of 2025 were 78.54% and 80.16%, respectively, showing an increase of 2.63 and 4.78 percentage points year-on-year, primarily due to an optimized product mix [6]. - The sales expense ratio for the first three quarters and Q3 of 2025 was 24.55% and 24.63%, respectively, with a year-on-year decrease of 0.43 and 4.77 percentage points, largely due to a high expense base from the previous year's "Principal Festival" [6]. - The net profit margin for the first three quarters and Q3 of 2025 reached 38.38% and 38.53%, respectively, reflecting an increase of 3.43 and 4.44 percentage points year-on-year [6]. Strategic Initiatives - The company is advancing its AI strategy, which has begun to show positive effects, particularly in improving new employee retention and sales performance [7]. - The "Hundred Schools Plan," initiated in February 2025, aims to expand the sales network to 100 cities over the next 3-5 years, with progress already made in recruiting management and generating significant revenue [7].