Action Education(SH:605098) 光大证券研究·2025-10-23 23:04Core Viewpoint - The company reported significant growth in Q3 2025, driven by improved enrollment rates and a strong order backlog, indicating a positive outlook for future performance [4][5]. Financial Performance - For the first three quarters of 2025, the company achieved revenue of 570 million, a year-on-year increase of 0.5%, and a net profit attributable to shareholders of 210 million, up 10.4% year-on-year [4]. - In Q3 2025, revenue reached 220 million, reflecting a year-on-year growth of 27.9%, while net profit attributable to shareholders was 80 million, marking a 42.8% increase year-on-year [4]. Growth Drivers - The significant improvement in Q3 performance was attributed to the recovery of enrollment rates, particularly in major cities like Chengdu, Shanghai, and Shenzhen, as customer demand that was delayed in Q2 was released in Q3 [5]. - As of September 2025, the company's contract liabilities stood at 1.048 billion, indicating a robust order backlog that supports future revenue recognition [5]. Profitability and Cost Management - The gross margin for the first three quarters of 2025 was 78.54%, increasing to 80.16% in Q3, reflecting a year-on-year increase of 2.63 and 4.78 percentage points, respectively, due to an optimized product mix [6]. - The sales expense ratio decreased to 24.63% in Q3, down 4.77 percentage points year-on-year, primarily due to a high expense base from the previous year's "Principal Festival" [6]. - The net profit margin for the first three quarters was 38.38%, rising to 38.53% in Q3, with a year-on-year increase of 3.43 and 4.44 percentage points, respectively [6]. Strategic Initiatives - The company is advancing its AI strategy, which has begun to show positive effects, such as improved retention rates and sales performance through an AI assessment system [7]. - The "Hundred Schools Plan," initiated in February 2025, aims to expand the sales network to 100 cities over the next 3-5 years, with progress including the recruitment of 9 branch managers and a core team of 42 people, generating over 5.27 million in revenue [7].