如何在海外市场把蛋糕做大 潍柴给出标准答案 | 头条

Core Viewpoint - Weichai Group is actively expanding its global presence and enhancing its brand through international cooperation and innovation, achieving significant revenue growth and market penetration in the commercial vehicle sector [3][4]. Group 1: Event Overview - The Weichai Group 2025 Global Partner Conference was successfully held in Qingdao, Shandong, with over 1,000 participants from domestic and international partners [1]. - Weichai showcased new products across six major business segments, emphasizing its commitment to open cooperation and collaborative development with global partners [1]. Group 2: Financial Performance - In the first three quarters of 2025, Weichai achieved over 250 billion yuan in revenue, with a year-on-year growth of 6% [3][4]. - The international business segment saw a remarkable 30% increase in export revenue from the engine division [4]. Group 3: Competitive Advantages - Weichai has invested over 30 billion yuan in R&D over the past decade, maintaining a research intensity of over 6%, and has established ten innovation platforms in key regions [5]. - The company has developed a comprehensive industrial layout in the power sector, leading in various market segments with advanced technologies [5]. Group 4: Internationalization Strategy - Weichai has successfully implemented its WOS (Weichai Operating System) in acquired companies, enhancing R&D efficiency and operational integration [8]. - The company has adopted a dual localization strategy for its overseas acquisitions, ensuring cultural integration and local operational effectiveness [8]. Group 5: Marketing and Brand Development - Weichai has established 65 overseas offices and over 8,000 service outlets, covering more than 150 countries, to strengthen its international marketing and service network [10]. - Future strategies include enhancing brand image, accelerating product upgrades, and focusing on talent development to ensure successful implementation of international strategies [10].