XIAOMI(HK:01810) 半导体芯闻·2025-10-24 10:34Core Viewpoint - The rising prices of memory chips are impacting the pricing of new smartphone products, as highlighted by Xiaomi's recent product launch and statements from its executives [1][2]. Group 1: Product Launch and Pricing - Xiaomi's REDMI K90 series was launched with starting prices of 2599 yuan for K90 and 3999 yuan for K90 Pro Max, which some consumers perceive as too high [1]. - Xiaomi's founder and CEO Lei Jun acknowledged the significant increase in memory costs, urging consumers to understand the company's pricing decisions [1]. Group 2: Memory Chip Price Surge - Major memory chip manufacturers like Samsung and SK Hynix are expected to raise prices of DRAM and NAND products by up to 30% due to increased demand [2]. - The demand for storage chips has surged due to the rapid growth of AI technologies, with AI server storage capacity needs being 8-10 times greater than traditional servers [1][2]. Group 3: Market Trends and Predictions - The AI boom is driving a "super cycle" in the storage chip industry, with Morgan Stanley predicting significant growth [2]. - TrendForce forecasts a quarterly increase of 8% to 13% in general DRAM prices and a 5% to 10% rise in NAND Flash prices in the fourth quarter [2]. - The price increase trend for AI server storage products is expected to continue until 2026, benefiting domestic storage companies through price recovery and domestic substitution [2].