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【东鹏饮料(605499.SH)】25Q3业绩延续高增,多品类与全国化战略成效显著——25年三季报点评(陈彦彤/汪航宇/聂博雅)

Core Viewpoint - The company has demonstrated robust growth in its financial performance for the first three quarters of 2025, driven by strong sales of its core product, Dongpeng Special Drink, and the successful launch of new products like Dongpeng Water [4][5]. Financial Performance - For the first three quarters of 2025, the company achieved revenue of 16.844 billion yuan, a year-on-year increase of 34.13%, and a net profit attributable to shareholders of 3.761 billion yuan, up 38.91% [4]. - In Q3 2025 alone, revenue reached 6.107 billion yuan, reflecting a year-on-year growth of 30.36%, with net profit at 1.386 billion yuan, up 41.91% [4]. Product Performance - The core product, Dongpeng Special Drink, generated approximately 12.563 billion yuan in revenue for the first three quarters, marking a 19.4% increase year-on-year [5]. - The new product line, Dongpeng Water, saw revenue of 2.847 billion yuan, a significant increase of 134.8%, contributing to 16.9% of total revenue [5]. - Other beverages, particularly "Fruit Tea," achieved revenue of 1.424 billion yuan, up 76.4%, driven by increased market penetration and effective marketing strategies [5]. Regional Performance - Revenue growth varied by region, with the Southwest and North China regions experiencing significant increases of 48.9% and 72.9%, respectively [5]. - In contrast, revenue growth in Guangdong, a mature market, slowed to 13.5% [5]. Sales Model - Revenue from different sales models showed strong growth, with distribution, key accounts, and online sales reaching 14.505 billion yuan, 1.84 billion yuan, and 490 million yuan, respectively [5][6]. - The number of distributors increased to 3,271, reflecting a net addition of 78 distributors since the end of 2024 [5]. Profitability and Cost Management - The gross margin for the first three quarters was 45.2%, a slight increase of 0.1 percentage points year-on-year, supported by cost advantages in raw materials [7]. - The net profit margin improved to 22.3%, up 0.8 percentage points year-on-year, due to effective cost control measures [8]. Strategic Expansion - The company is focusing on national expansion and has successfully established Dongpeng Water as a second growth engine while nurturing new products like Fruit Tea as part of its growth strategy [9]. - The company has over 4.2 million terminal points and is enhancing its channel strategy through increased investment in display and marketing [9]. - Internationally, the company is targeting Southeast Asian markets, particularly Indonesia, as part of its long-term growth strategy [9].