eSIM刚上线就恶评如潮，运营商是该多用点心了？

Core Viewpoint - The eSIM experience for domestic users of the iPhone Air is significantly less satisfactory than expected, primarily due to cumbersome activation and transfer processes that still rely on physical stores [2][3][5]. Group 1: Current eSIM Experience - The activation of eSIM requires users to visit physical stores for identity verification and profile configuration, which contrasts with the convenience of physical SIM cards that can be activated online or delivered [5][6]. - Users face challenges when switching devices, as they cannot transfer eSIM profiles easily and must return to stores for reactivation, leading to frustration [5][10]. - Reports from users indicate that eSIMs can fail unexpectedly, necessitating additional trips to service centers for resolution [5][10]. Group 2: Comparison with International Standards - The eSIM activation process in other countries is streamlined, allowing users to activate their eSIMs within minutes through simple online procedures, unlike the complex steps required in China [10][12]. - The current domestic eSIM management reflects outdated practices from the physical SIM era, which hinders the adoption of more efficient online processes [12][15]. Group 3: Future Prospects - Despite current challenges, there is optimism about the future of eSIM technology in China, as domestic brands are showing interest and planning to launch eSIM-enabled devices [18][20]. - The transition to eSIM is expected to redefine communication services, allowing for more flexible usage of phone numbers across different devices without the constraints of physical SIM cards [20][21]. - The industry is likely to evolve towards online activation and transfer processes, improving user experience and aligning with international standards over time [16][20].