SJA(SH:600609) 第一商用车网·2025-10-29 06:46Core Viewpoint - The event marked a comprehensive brand renewal for Jinbei, showcasing a range of new fuel and electric models, aiming to establish a more competitive product matrix for future growth [1][8]. Group 1: Brand Strategy and Support - Jinbei's brand renewal is supported by the resources of Shenyang Automotive Group, which aims to innovate in product development, smart manufacturing, and market expansion [2]. - The Shenyang government emphasizes the importance of Jinbei's upgrade as a milestone for the city's automotive industry, pledging to enhance the business environment and provide policy support [6]. Group 2: Product Launch and Features - Jinbei launched five new models, including three fuel vehicles and two electric vehicles, with prices ranging from 76,900 to 185,800 yuan, targeting logistics, business commuting, and group transportation [8]. - The new models maintain the brand's DNA of "reliable, pragmatic, and efficient," offering specialized solutions that balance total cost of ownership (TCO) and reliability [8]. Group 3: Strategic Partnerships and Innovations - A strategic cooperation agreement was signed with Toyota Tsusho, involving a 200 million yuan order, focusing on deep collaboration in vehicle sales and channel operations, with successful implementation in the Saudi market [14]. - Jinbei showcased advanced models, including an L3+ level autonomous vehicle based on the Jinbei Haise King EV, highlighting the brand's product versatility [13]. Group 4: Customer Trust and Brand Legacy - Jinbei has built a strong reputation over 30 years, with 2 million users, reflecting the brand's commitment to quality and customer satisfaction [10][16]. - The company aims to continue its legacy by focusing on technological innovation and user needs, enhancing product upgrades and brand development [16].