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【盐津铺子(002847.SZ)】单品势能强劲,盈利能力显著提升——2025年三季报点评(叶倩瑜/董博文/李嘉祺 )

Core Viewpoint - Salted Fish Shop reported a strong performance in Q1-Q3 2025, with revenue of 4.427 billion yuan, a year-on-year increase of 14.67%, and a net profit of 605 million yuan, up 22.63% year-on-year, indicating robust growth and exceeding market expectations [4]. Financial Performance - For Q3 2025, the company achieved revenue of 1.486 billion yuan, a year-on-year growth of 6.05%, and a net profit of 232 million yuan, reflecting a significant year-on-year increase of 33.55% [4]. - The net profit margin for Q3 reached 15.60%, marking a year-on-year increase of 3.21 percentage points, the highest level in the company's history [7]. Product and Channel Strategy - The company is focusing on high-margin products, particularly konjac products, and has optimized its product strategy by reducing low-margin offerings [5]. - The "Big Konjac King" brand continues to grow, with new flavors introduced to enhance the product line, which is expected to support future channel expansion [5]. - E-commerce channels have stabilized after adjustments, with a focus on cultivating high-potential single products, particularly konjac items, to restore growth momentum [5]. Margin and Cost Management - The gross margin for Q1-Q3 2025 was 30.32%, improving to 31.63% in Q3, with a year-on-year increase of 1.01 percentage points [6]. - Sales expense ratio decreased to 8.59% in Q3, down 3.54 percentage points year-on-year, primarily due to reduced online promotional expenses from e-commerce channel adjustments [6].