当弹窗广告，盯上你的车机

Core Viewpoint - The article discusses the potential risks of automotive advertising, drawing parallels with the decline of user trust in smart TVs due to intrusive advertising practices. It highlights the growing concern that as automotive manufacturers increasingly monetize in-car systems, user experience may be compromised, leading to a loss of trust and safety issues [4][6][12]. Group 1: Advertising Practices in Automotive Industry - The introduction of in-car advertising has sparked significant backlash from users, as seen in the case of Tesla's "Tron: Legacy" themed interface, which was perceived as intrusive advertising despite being labeled as a non-mandatory feature [6][10]. - Similar incidents have occurred with other brands, such as Jeep, where users reported persistent advertising pop-ups that interfered with driving, raising safety concerns [6][10]. - The automotive industry is increasingly exploring subscription services and paid features as new revenue streams, but this has led to a growing frustration among consumers regarding the boundaries of acceptable advertising [12][14]. Group 2: User Trust and Brand Image - The article emphasizes that the erosion of user trust is a significant risk for automotive brands, particularly those that have built their reputation on technology and user-centric values. The introduction of intrusive advertising can damage brand loyalty and perceived value [17][18]. - Data indicates that by 2025, over 60% of smart car owners will have experienced advertising disruptions, which can distract from critical driving information and pose safety risks [18][19]. - The article warns that the long-term consequences of prioritizing short-term advertising revenue over user experience could be detrimental to brand equity and consumer relationships [14][17]. Group 3: Legal and Regulatory Landscape - The article outlines the current regulatory gray area surrounding in-car advertising and data usage, suggesting that future regulations may require clearer guidelines on advertising practices and user consent [27][30]. - It highlights the need for automotive companies to adhere to principles of transparency and user consent, particularly regarding the collection and use of personal data for targeted advertising [21][22]. - The potential for legal repercussions exists if companies fail to comply with existing consumer protection laws, which could lead to significant fines and damage to brand reputation [21][22][30].