Core Viewpoint - The article highlights Apple's strong financial performance in the third quarter, driven by robust service revenue and a positive outlook for the upcoming quarter, despite challenges in iPhone sales and tariffs impacting costs [1][3][20]. Financial Performance - In the third quarter, Apple reported net sales of $102.47 billion, a year-on-year increase of 7.9%, surpassing analyst expectations of $102.19 billion [8]. - The diluted earnings per share (EPS) for the third quarter was $1.85, reflecting a 90.7% year-on-year growth, exceeding the analyst forecast of $1.77 [9]. - Net profit reached $27.47 billion, up 86.4% year-on-year, marking the highest growth rate since June 2021 [10][21]. - Operating expenses were $15.91 billion, a year-on-year increase of 11.4% [11]. Segment Performance - Service revenue continued to show strong growth, reaching $28.75 billion in the third quarter, a 15.1% increase year-on-year, outperforming analyst expectations [15][22]. - iPhone sales amounted to $49.03 billion, with a year-on-year growth of 6.1%, but this was a significant slowdown compared to the previous quarter's growth of nearly 13.5% [12][26]. - The sales of Mac computers increased by 12.7% year-on-year, totaling $8.73 billion [13]. - iPad sales were relatively flat, with a slight increase of 0.03% year-on-year, totaling $6.95 billion [14]. Market Performance - In the Americas, net sales were $44.19 billion, a year-on-year increase of 6.1% [15]. - European sales grew by 15.2% year-on-year, reaching $28.7 billion [16]. - The Greater China region saw a decline in sales of 3.6% year-on-year, totaling $14.49 billion, which was below analyst expectations [17][30]. - Japan's sales increased by 12% year-on-year, totaling $6.64 billion [18]. Future Outlook - CEO Tim Cook expressed confidence in the upcoming iPhone 17 series, predicting a strong market response and a two-digit growth in iPhone sales for the fourth quarter [4][26]. - The company expects fourth-quarter revenue growth of 10%-12%, which would mark the highest growth rate in at least four years [24]. - The anticipated sales for the fourth quarter will benefit from the holiday season and the launch of new products, including the iPhone 17 and new MacBook Pro models [24].
盘后一度涨超5%!苹果三季度营收创同期新高,iPhone淡季销售逊色,四季度指引超预期大增!在华收入却意外下滑