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Core Viewpoint - Lakala is seeking to list its shares on the Hong Kong Stock Exchange, aiming for an "A+H" share structure, amidst challenges of declining revenue and net profit, as well as shareholder reductions, while focusing on international expansion and a "Payment+" transformation strategy [4][22]. Company Background - Lakala, originally founded as QianKun Times in January 2005, transitioned to its current brand in 2009 and became a public company in 2019. It has established itself as a leading independent digital payment service provider in China, primarily serving small and medium-sized merchants [5][6]. Revenue Challenges - Despite leading market share, Lakala has faced significant revenue fluctuations, with a reported revenue of RMB 59.28 billion in 2023, a slight decrease to RMB 57.54 billion in 2024, and a further decline of 11.2% in the first half of 2024 [7][8]. The company reported a total revenue of RMB 40.7 billion for the first three quarters of 2024, down 7.33% year-on-year [8]. Profitability Analysis - Lakala's net profit has shown considerable volatility, with figures of -RMB 14.38 billion in 2022, RMB 4.57 billion in 2023, and RMB 3.51 billion in 2024. The first half of 2024 saw a 45% decline in net profit compared to the previous year [13][18]. The decline is attributed to reduced revenue from its core digital payment services due to changing customer payment habits and stricter merchant entry standards [13][22]. Margin Insights - The overall gross margin improved from 22.8% in 2022 to 29.9% in 2024, with digital payment services' gross margin rising from 20.2% to 27.2% during the same period. However, the gross profit for the first half of 2024 decreased by 32.6% year-on-year [9][10]. Shareholder Dynamics - Lakala has experienced significant shareholder reductions, with major shareholders like Lenovo Holdings and Sun Haoran reducing their stakes in the company. This has raised concerns about the company's financial stability [21][22]. Regulatory Environment - The implementation of the "Non-Bank Payment Institutions Supervision and Management Regulations" in May 2024 has increased compliance pressures, potentially leading to higher operational costs and stricter business limitations [22][23]. Strategic Focus - Lakala is focusing on international expansion and platform-based operations, planning to use the funds raised from the Hong Kong listing to enhance its overseas market presence and technological capabilities. The company reported a 70.4% year-on-year increase in cross-border payment business clients [23][25]. Industry Trends - The payment industry is shifting towards platform-based solutions, with a growing emphasis on cross-border payments and integrated service offerings. Lakala aims to adapt to these trends to remain competitive in a rapidly evolving market [25].