SJA(SH:600609) 第一商用车网·2025-11-01 02:27Core Viewpoint - After several years of stagnation, Shenyang Jinbei is attempting a comeback in the light commercial vehicle market, facing significant challenges in a drastically changed market environment [1][2]. Group 1: Company Background and Market Position - Jinbei has been largely inactive since 2021, with a sharp decline in sales, nearly dropping out of the industry’s top ten in 2021 and becoming untraceable in 2022 [4][5]. - Despite the lack of public presence, the company has continued its foundational work, particularly in research and development, to prepare for a return to the market [5][6]. Group 2: Product Launch and Strategy - Jinbei launched five new models, including three fuel-powered and two electric vehicles, with prices ranging from 76,900 to 185,800 yuan, targeting various market segments such as logistics and business travel [9][11]. - The electric models, Jinbei Hai Shi Wang EV and Jinbei Hai Shi EV, feature advanced battery systems and competitive specifications, aiming to capture a share of the growing electric vehicle market [11][13]. - Jinbei plans to adopt a multi-energy strategy, including fuel, electric, methanol, CNG, and hybrid models, to enhance its product matrix [11][13]. Group 3: Sales and Marketing Strategy - Jinbei is revitalizing its dealer network, aiming to increase the number of dealers from over 80 to 100 by the end of the year, with plans for further expansion [13][14]. - The company is transitioning its international strategy from merely exporting products to establishing a localized brand presence, with a goal of selling 200,000 units overseas within five years [16][17]. Group 4: Future Outlook - Jinbei has set a strategic vision to achieve a 30% share of overseas production capacity by 2026, with new factories planned in Asia, Africa, and South America [16][17]. - The recent product launches and strategic initiatives signal Jinbei's commitment to reviving its market presence and adapting to current industry dynamics [17].