直服模式成“杀手锏”！购置120辆三一电动重卡用户现身说法

Core Viewpoint - The electric heavy truck market necessitates a transformation in after-sales service to meet the unique demands of electric vehicles, which differ from traditional fuel models. Enhanced service capabilities are essential to gain user acceptance and preference in the era of electrification [1]. Group 1: Company Overview - Liyuan Industrial Co., Ltd., established in 1999, is a comprehensive enterprise involved in chemicals, transportation, and processing, currently operating a fleet of 140 electric heavy trucks, with 120 being SANY electric heavy trucks [4]. - The company transitioned from traditional fuel trucks to electric models due to business growth and environmental policy requirements, starting with a trial purchase of 20 SANY trucks in September last year [4][6]. Group 2: Service Model Evaluation - The choice of SANY electric heavy trucks was influenced by the brand's reputation and the effectiveness of its direct service model, which provides superior after-sales support compared to competitors [6][7]. - The direct service model allows Liyuan to have control over service issues, significantly improving response times and operational efficiency, which is crucial for the transportation business [8][10]. Group 3: Operational Efficiency - The direct service model has led to faster parts availability and higher repair efficiency, minimizing downtime and enhancing vehicle utilization, which directly contributes to increased revenue for Liyuan [10][12]. - SANY's approach to repairs, which involves complete part replacements rather than piecemeal fixes, further reduces operational disruptions [10][12]. Group 4: Market Impact - The success of the direct service model has not only improved Liyuan's operational efficiency but has also established a positive reputation for SANY in the market, leading to repeat purchases of their electric heavy trucks [15][17]. - As competition in the electric heavy truck market intensifies, SANY's differentiated service model positions it as a reliable and efficient brand, enhancing its market presence [17].