LI AUTO(US:LI) 车fans·2025-11-03 00:30Core Viewpoint - The article discusses the real market situation of the Li Auto L6 model, highlighting its sales performance, customer demographics, and feedback from users. Group 1: Sales Performance - In a local store, the average daily customer traffic is over 200, with weekends reaching 500, and around 10 groups specifically interested in the L6 model each day [2] - Last month, the store delivered a total of 82 vehicles, with 22 units being the L6 model [3] Group 2: Customer Demographics - The L6 attracts a younger customer base compared to the L8/9 and Mega models, with ages ranging from 20 to over 40, including singles, couples, and families, all lacking a need for a six-seater [5] - A customer looking for a five-seater SUV mentioned that the L6 met their needs without the extra cost associated with larger models [6] Group 3: Customer Preferences and Competitors - Customers previously inquired about the AITO M7, but interest has declined since its price increased, making it seem a tier above the L6 [9] - Budget-conscious customers often compare the L6 with Leap Motor vehicles, noting a price difference of around 100,000 [9] - Traditional brands and entry-level models from BBA are also considered by customers in the 200,000 range, with some customers ultimately choosing to buy a Mercedes after much deliberation [11] Group 4: User Feedback - Many users express dissatisfaction with the lighting features of the L6, including headlights and ambient lighting [15] - Customers have requested additional features for the Pro version, such as a blue light indicator, indicating a desire for more advanced options [16] - There have been reports of issues with the rear trunk button being difficult to press, and some users have noted a specific batch of vehicles had front suspension noise that was resolved through free replacements [18] Group 5: Maintenance and Costs - The L6 has a maintenance cycle of 10,000 kilometers or 12 months, with the first service requiring oil and filter changes [19] - Maintenance costs are clearly outlined, with various services and their respective prices available for customer reference [20] Group 6: Customer Decision-Making - A representative customer questioned whether purchasing the L6 Pro would lead to regret due to potential future limitations on software updates, indicating a lack of trust in autonomous driving features [21] - The discussion emphasizes that customers should base their decisions on personal needs and trust in technology, suggesting that those who do not require advanced features should opt for the more economical options [23]