独家丨沈阳原上汽通用工厂改造,吉利将借其缓解银河产能压力

Core Viewpoint - Geely Galaxy is experiencing significant sales growth, with expectations for continued strong performance in the coming year, driven by new product launches and strategic market positioning [2][6][9]. Production Capacity and Strategy - Geely Galaxy's sales reached 127,000 units in October, a 101% year-on-year increase, contributing to the group's revised annual sales target of 3 million vehicles [6][10]. - The company is repurposing the former SAIC-GM North Factory in Shenyang to supplement production capacity, as existing capacity is currently insufficient to meet demand [3][4]. - Geely has decided against building new factories, focusing instead on internal upgrades and collaborations to optimize existing production lines [13][15]. Product Development and Market Positioning - The Galaxy series, initially launched as a product line focused on new energy vehicles, has expanded significantly with the introduction of models like the Galaxy L7, E5, and others, which have gained popularity due to competitive pricing and features [6][8][9]. - The Galaxy Star Wish model has become a best-seller, achieving sales of 205,000 units in the first half of the year, positioning it as a market leader in its segment [8][9]. International Expansion - Geely's exports of new energy vehicles surged by 214% in the first nine months of the year, with significant growth in European and Latin American markets [15][16]. - The company is implementing a multi-brand strategy in international markets, with plans to establish a presence in the UK and other regions, leveraging local partnerships for distribution [16][17]. Future Outlook - Geely's management expresses optimism about the Galaxy's sales prospects for the next year, supported by a robust pipeline of new models and strategic market initiatives [9][10].