Giant Network(SZ:002558) 首席商业评论·2025-11-04 04:41Core Viewpoint - The article discusses the recent management changes at Giant Network, highlighting the return of founder Shi Yuzhu and the appointment of Liu Wei as the new general manager, emphasizing the focus on nurturing young talent and improving game quality [5][8][19]. Group 1: Management Changes - Shi Yuzhu, aged 63, has reappointed Liu Wei as the new general manager after Zhang Dong's resignation due to personal reasons [5][10]. - Liu Wei, who has been with Giant Network for many years, aims to cultivate young core talent, indicating a potential shift towards a younger leadership team [8][19]. - Zhang Dong, who served as general manager for a year, oversaw significant growth, with the company's stock price increasing by 180% over ten months, reaching a market value of 68 billion yuan [12][27]. Group 2: Financial Performance - For the period from July to September, Giant Network reported a net profit of 640 million yuan, a year-on-year increase of 81% [12][13]. - The company's total revenue for the first nine months of the year reached 3.37 billion yuan, reflecting a 51.84% increase compared to the previous year [13][27]. - The successful launch of new games, such as "Supernatural Action Group," contributed to a 72% month-on-month revenue increase in August, elevating the company to the 16th position in the publisher revenue rankings [14][27]. Group 3: Strategic Focus - Shi Yuzhu's return has led to a renewed emphasis on game quality and player experience, moving away from previous monetization strategies that alienated players [21][23]. - The "Journey" game IP has been revitalized with new mobile adaptations, focusing on maintaining core gameplay elements while reducing monetization pressure [23][25]. - The management aims to concentrate resources on developing blockbuster games within the MMORPG and multiplayer casual gaming sectors, with a clear direction for future innovations [27][28]. Group 4: Ongoing Challenges - Despite the positive developments, Shi Yuzhu faces ongoing debt disputes, particularly related to guarantees made for the Pan Ocean Group, which have led to the freezing of company shares [29][31]. - The financial entanglements have raised concerns, but the company maintains that these issues do not impact its operational performance [31][32].